Introducing AI-Powered Insights: Ask Your Audience Data Anything

Today, we're excited to announce AI-Powered Insights, a new capability that fundamentally changes how marketing teams interact with audience data.

The Problem We Set Out to Solve

Marketing teams sit on mountains of data but struggle to extract actionable answers. The typical workflow looks like this:

1. Marketer has a question: *"Which audience segments over-index for in-store purchases in the Northeast during Q4?"*
2. Marketer files a ticket with the data team.
3. Data team writes a SQL query, validates results, exports a CSV.
4. Marketer gets an answer in 3-7 business days.

By the time the answer arrives, the campaign deadline has passed, and the opportunity is gone.

How It Works

AI-Powered Insights connects a large language model to Datadek's audience data platform through a secure, read-only integration layer. You ask questions in plain English, and the system returns charts, tables, and narrative explanations — in seconds, not days.

Example queries that now take under 30 seconds:

• *"Show me the top 5 audience segments for our new credit card product in California, ranked by propensity score."*
• *"Which B2B tech companies in our CRM are showing intent signals for cloud migration in the last 90 days?"*
• *"Compare the demographic profile of our highest-LTV customers against our lowest-churn segment and highlight the top three differentiating attributes."*
• *"What would happen to our reach if we tightened our targeting to only include consumers with household income above $85K and a recent auto purchase signal?"*

Built for Enterprise

We built this with enterprise governance in mind:

• Role-based access ensures analysts see raw data while campaign managers see approved audience recommendations
• Query audit logging records every question asked, by whom, and when
• Model grounding constrains responses to actual data in your instance — no hallucinated numbers
• SOC 2 and GDPR compliant architecture, with data residency options

Early Results

During our beta program with 47 enterprise customers:

• 72% reduction in time from question to insight
• 3.5x increase in ad-hoc audience analyses per week
• Zero data incidents across 18,000+ queries

AI-Powered Insights is available now for all Datadek enterprise customers. Log in to your dashboard and try asking your first question.