Cookie Policy
Last updated: May 1, 2026 · Effective: May 15, 2026
This Cookie Policy explains how Datadek Inc. (“Datadek,” “we,” “our,” or “us”) uses cookies, web beacons, pixels, local storage, and similar tracking technologies (collectively, “cookies” and “tracking technologies”) when you visit our website at datadek.com, use our platform, or interact with our marketing communications. This policy supplements our Privacy Policy and describes what these technologies are, why we use them, and your options to control them.
1. What Are Cookies and Tracking Technologies?
1.1 Cookies
A cookie is a small text file that a website places on your browser or device when you visit. Cookies are widely used to make websites work, work more efficiently, and provide information to site owners. Cookies may be:
- Session cookies: Temporary cookies that expire when you close your browser. We use these for essential functions like maintaining your login session and navigating between pages.
- Persistent cookies: Cookies that remain on your device for a set period or until you delete them. We use these to remember your preferences and recognize you on return visits.
- First-party cookies: Set by the website you are visiting. Only that website can read them.
- Third-party cookies: Set by a domain other than the website you are visiting. These are commonly used for advertising and analytics across multiple sites.
1.2 Web Beacons and Pixels
Web beacons (also called clear GIFs, pixel tags, or tracking pixels) are tiny graphic images embedded in web pages or emails that allow us to track whether a page was viewed or an email was opened. Unlike cookies, they are not stored on your device.
1.3 Local Storage and Session Storage
We may use browser local storage and session storage to store user preferences, application state, and authentication tokens. These technologies store larger amounts of data than cookies and are not automatically transmitted to our servers with each request.
1.4 Software Development Kits (SDKs)
Our mobile applications may use SDKs from third-party analytics and advertising providers. These SDKs function similarly to cookies on the web.
2. How We Use Cookies
We use cookies and tracking technologies for the following purposes:
- Authentication and Security: To verify your identity, maintain your login session, protect against cross-site request forgery (CSRF) attacks, and detect suspicious activity.
- Preferences and Personalization: To remember your settings (language, timezone, dashboard layout), your cookie consent preferences, and to personalize your platform experience.
- Performance and Analytics: To understand how visitors use our website and platform — which pages are visited, how long visitors spend, which features are used, and where technical issues occur. This helps us improve the product.
- Marketing and Advertising: To deliver relevant advertising, measure campaign effectiveness, understand which marketing channels drive the most value, and prevent the same ad from being shown repeatedly.
- Functional: To enable certain platform features to function properly, such as real-time data updates, live chat support, and interactive dashboards.
3. Categories of Cookies We Use
Strictly Necessary Cookies
Always ActiveThese cookies are essential for the website and platform to function. They enable core functionality such as authentication, session management, security, and load balancing. You cannot opt out of these cookies; the platform cannot function without them.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _datadek_session | Datadek (First-Party) | Maintains your authenticated session across page views | Session |
| _datadek_csrf | Datadek (First-Party) | Protects against cross-site request forgery attacks | Session |
| _datadek_consent | Datadek (First-Party) | Stores your cookie consent preferences | 12 months |
| AWSALB / AWSALBCORS | AWS | Application load balancer sticky session for consistent request routing | 7 days |
| __cf_bm | Cloudflare | Bot management and security challenge cookie | 30 minutes |
Performance and Analytics Cookies
OptionalThese cookies help us understand how visitors interact with our website and platform by collecting anonymized usage data. All IP addresses are anonymized before storage. We use this data to identify performance bottlenecks, understand feature adoption, and improve user experience.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga / _ga_* | Google Analytics 4 | Anonymous visitor identification for usage analytics; IP anonymization enabled; data retained for 14 months | 2 years |
| _dd_s | Datadog RUM | Real user monitoring for page load performance and error tracking | Session |
| _hjSession_* | Hotjar | Anonymous session recording for UX analysis (form fields and input values are automatically suppressed) | 30 minutes |
| _datadek_ab_* | Datadek (First-Party) | A/B test variant assignment for feature experimentation | 30 days |
Functional Cookies
OptionalThese cookies enable enhanced functionality and personalization. They may be set by us or by third-party services we have integrated into our platform. Disabling these may reduce functionality but will not prevent the platform from working.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _datadek_prefs | Datadek (First-Party) | Stores your language, timezone, and dashboard layout preferences | 12 months |
| _datadek_recent | Datadek (First-Party) | Remembers your recently viewed segments, reports, and searches for quick access | 30 days |
| intercom-* | Intercom | Enables in-app messaging, support chat, and product announcements | 12 months |
| locale | Datadek (First-Party) | Remembers your preferred interface language | 12 months |
Targeting and Advertising Cookies
OptionalThese cookies are set by our advertising partners and used to deliver relevant ads, limit the number of times you see an ad, measure campaign effectiveness, and build audience segments for our marketing. They track your browsing across websites and may combine data from multiple visits.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Tracks visits from Meta advertising for conversion measurement and audience building | 90 days |
| _li_id / _li_ses | LinkedIn Insight Tag for B2B advertising conversion tracking and website audience retargeting | 6 months | |
| _gcl_au / _gcl_aw | Google Ads | Google Ads conversion tracking and remarketing | 90 days |
| __rdt_uuid | Reddit Ads conversion pixel for campaign measurement | 90 days | |
| pardot | Salesforce (Account Engagement) | B2B marketing automation tracking for form submissions and content engagement | 12 months |
4. Third-Party Cookies
Some cookies on our site are placed by third-party services we use. These third parties may use cookies, web beacons, and similar technologies to collect information about your browsing activity. We do not control these third-party technologies, and their use is governed by the privacy policies of the respective third parties:
- Google Analytics: policies.google.com/privacy
- Google Ads: policies.google.com/technologies/ads
- LinkedIn: linkedin.com/legal/privacy-policy
- Meta: facebook.com/privacy/policy
- Intercom: intercom.com/legal/privacy
- Datadog: datadoghq.com/legal/privacy
- Cloudflare: cloudflare.com/privacypolicy
- Reddit: reddit.com/policies/privacy-policy
We regularly review our third-party cookie inventory and remove cookies that are no longer necessary or whose providers no longer meet our data protection standards.
5. How to Manage and Control Cookies
5.1 Cookie Consent Manager
When you first visit our website, a cookie consent banner will appear allowing you to accept or decline non-essential cookies by category. You can change your preferences at any time by clicking the “Cookie Settings” link in the footer of our website.
5.2 Browser Controls
Most web browsers allow you to manage cookies through their settings. You can typically:
- View and delete existing cookies
- Block all or third-party cookies by default
- Set site-specific cookie permissions
- Clear all cookies when you close the browser
Instructions for popular browsers:
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Cookies and website data
- Edge: Settings → Cookies and site permissions → Manage and delete cookies
5.3 Do Not Track
Some browsers include a “Do Not Track” (DNT) setting. Because there is no industry consensus on how websites should respond to DNT signals, we do not currently respond to browser DNT signals. We do, however, honor Global Privacy Control (GPC) signals as a valid opt-out preference under applicable law.
5.4 Industry Opt-Out Tools
For advertising cookies, you can also opt out through industry programs:
- Network Advertising Initiative (NAI): optout.networkadvertising.org
- Digital Advertising Alliance (DAA): optout.aboutads.info
- European Interactive Digital Advertising Alliance (EDAA): youronlinechoices.eu
- Google Ads Settings: adssettings.google.com
Note that opting out of advertising cookies does not mean you will no longer see ads — it means the ads you see will be less relevant to your interests.
5.5 Impact of Disabling Cookies
If you disable or delete cookies:
- Strictly Necessary cookies cannot be disabled without affecting platform functionality
- You will need to re-enter your login credentials on each visit
- Your preferences (language, timezone, dashboard layout) will reset to defaults
- Some platform features, such as in-app chat support and personalized dashboards, may not function correctly
- You may see less relevant advertising on other websites
6. Other Tracking Technologies
6.1 Email Tracking
Our marketing and transactional emails may contain web beacons that tell us whether an email was opened and which links were clicked. We use this data to measure engagement with our communications and to send more relevant content. You can disable image auto-loading in your email client to prevent open tracking, or unsubscribe from marketing emails entirely using the link in each message.
6.2 Mobile SDKs and Device Identifiers
If you use our mobile applications, we may collect device identifiers (such as IDFA on iOS or Advertising ID on Android) for analytics and advertising purposes. You can reset or limit these identifiers through your device settings (iOS: Settings → Privacy → Tracking; Android: Settings → Privacy → Ads).
7. Data Retention for Cookie Data
Cookie data retention varies by cookie category:
- Strictly Necessary: Session cookies expire when you close your browser. Persistent necessary cookies (like cookie consent) are retained for up to 12 months.
- Performance and Analytics: Individual cookie data is pseudonymized. Aggregated analytics data is retained for up to 26 months. IP addresses are anonymized before storage.
- Functional: Preference cookies are retained for up to 12 months from your last visit.
- Targeting and Advertising: Third-party cookie data retention is governed by the respective provider's policies, typically 90 days to 24 months. We review third-party retention periods annually.
8. International Data Transfers
Some of the third-party cookie providers listed in this policy may process data in countries outside your own, including the United States. Where required by applicable law, we ensure that appropriate safeguards — such as Standard Contractual Clauses or Data Privacy Framework certification — are in place. For more information about cross-border data transfers, see Section 7 of our Privacy Policy.
9. Cookie Policy Updates
We review this Cookie Policy at least quarterly and update it when we change our cookie practices or add or remove third-party cookie providers. We will notify you of material changes by:
- Posting the updated policy on this page with a revised date
- Displaying a notice on our website for 30 days after significant changes
- Re-prompting for cookie consent if we add new cookie categories or providers
We encourage you to review this policy periodically to stay informed about our cookie practices.
10. Contact Us
If you have questions, concerns, or requests regarding our use of cookies and tracking technologies, please contact us:
Privacy Team
Datadek Inc.
100 Market Street, Suite 1200
San Francisco, CA 94105
United States
Email: privacy@datadek.com