39%
Avg. Ad Spend Reduction
2.1x
ROAS Improvement
78%
Offline Match Rate
$87M
Client Revenue Driven
Intelligence Across the Retail Funnel
From awareness to loyalty, powered by real consumer behavior
Omnichannel Attribution
Connect online behavior with in-store purchase data for a true view of the customer journey.
Promotional Targeting
Reach price-sensitive and deal-seeking audiences at the moments they're most likely to convert.
Loyalty & Retention
Identify at-risk customers and re-engage them before they churn to a competitor.
Local Market Intelligence
Understand micro-market demand, competitive density, and optimal store siting.
Proven Outcomes
Reduce wasted ad spend with precision audience targeting
Drive incremental foot traffic with geo-behavioral signals
Identify and re-engage at-risk loyalty members
Launch new private label products to receptive audiences
Optimize markdown strategy with demand propensity models
"We reduced ad spend by 39% while improving ROAS by 2.1x. Datadek's shopper intelligence gave us the precision to reach only our highest-value segments and suppress everyone else."
Rachel Nguyen
VP of Performance Marketing, National Retail Chain