Datadek Blog

Insights & Perspectives

Data, strategy, and stories from the team building the world's most advanced audience intelligence platform.

The End of Third-Party Cookies: What It Really Means for Audience Intelligence

With Chrome finally deprecating third-party cookies in 2025, we break down what actually changes for marketers — and why the shift to first-party and contextual data opens up better opportunities than before.

Introducing AI-Powered Insights: Ask Your Audience Data Anything

Our new natural language interface lets any marketer query millions of consumer data points without writing a single line of SQL.

Emily Thompson

5 min read

Case Study

How a Retail Giant Cut Ad Waste by 39% in 90 Days

A deep dive into how one of our largest retail customers rebuilt their audience strategy from the ground up using Datadek.

David Kim

7 min read

Data Science

Understanding Propensity Modeling: A Non-Technical Guide

Propensity scoring is one of the most powerful tools in modern marketing. Here's how it works without the jargon.

Michael Rodriguez

10 min read

Privacy

Navigating GDPR, CCPA, and the Evolving Privacy Landscape in 2026

A practical guide for marketing teams on staying compliant while still getting the audience intelligence you need.

Sarah Chen

12 min read

B2B

Intent Data 101: How to Identify In-Market Buyers Before Your Competition

Intent signals have become the secret weapon of top-performing B2B sales teams. Here's everything you need to know.

David Kim

9 min read

Industry Trends

Retail Media Networks Are Reshaping the Audience Data Landscape

Walmart Connect, Amazon DSP, and Target Roundel are changing how brands think about audience data. We explain the shift.

Emily Thompson

6 min read

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